So how on earth does a songwriter, musician, slash, clinical hypnotherapist wind up creating a cleaning product in Byron Bay, Australia, I hear you ask? My accidental side career was the best thing that could have happened to me. I just didn't know it at the time.
In a nutshell, Abbie’s Alchemy was born from necessity and a desire to feel good! After a sea-change to Byron Bay paradise, the reality of paying the bills saw me temporarily stepping away from my lifelong passion as a singer-songwriter to work as a cleaner.
Yup, it was tough work and a grand departure from the life I had known. Within a month the toxic chemical build-up from the cocktail of commercial cleaning products induced skin rashes, sore eyes and difficulty breathing (not to mention the wasteful packaging that broke my heart even further).
Obviously, I did what I have always done and began 'McGyvering' a solution. Instead of writing a song or booking a tour I simply poured my energy into researching and experimenting on how to create my own natural cleaning products. Before long I was neck-deep in essential oils, science experiments and a waiting list of clients eager for a greener option.
I fell in love with my new creative expression and Alchemical magic had begun!
My intention is simple. Zero-waste, earth-friendly natural products that look and feel so good you actually look forward to your cleaning 'ritual'.
So, Seriously, If I can take the bore out of a chore like cleaning for myself who am I not to share this?